GAMER LOUNGE 20XX (NO CASUALS!!)

[Monobrobe]

When it comes to things that occur in the states, this is something done by the company's discretion. They want to comply with the ESRB, but they're not strictly tied to it since it is a non governmental organization.

I'm afraid I don't quite follow. Wouldn't that mean that you can get away with certain things if the government isn't controlling it? Or does even ESRB have rules about games that fall under various ratings?
Or are companies just that fickle? That would be surprising considering how many other games there are with super-sexualized characters.

Companies typically want to abide by the ESRB because it significantly supports them in selling their product. Many vendors will not stock products not rated by the ESRB effectively making said product a specialty item. It does offer more flexibility.

So, in other words, ESRB is the reason for the censorship? Am I understanding correctly?