Bobs game was viral marketing

[Geo the Fox]

Okay. Since it seems so hard to understand.

BASICALLY, all the shit on his site is depicting the actual story of the game "bob's game." Robert Peloni, Bob, pretends to be the in-game Bob, saying stuff that's going on in his world, the world of the game "bob's game." That's all there is to it. There was no real problems pitching the game to Nintendo, only in the game, where Nintendo is apprently refferred to as "Gantendo."

BASIC-BASICALLY:

"It's a game, about a guy making a game, who is in a game, but is also making a game,
and his marketing campaign is like a game, and that's about a game, in a game,
but also outside the game, where he is making a game, about him making a game,
which is about the game industry, and you play other games. In the game."
- Inanimate (TIGsource forum)

Also, Yuu is the name of the game's protagonists, but that shoulda been obvious.