It's a con for using 3rd party ads. You have no control and it only takes hackers to hack the ad server to distribute malware/spyware/viruses through ads. But even if the 3rd party ads are clean, the ads won't respect the rules of your site. They'll overrule your coding to do whatever they want. The risks and annoyances of 3rd party ads is why people use adblocking software in the first place.
Maybe people wouldn't be quick to use adblockers if sites start going 1st party and handle their own ads manually or failing that, sponsorships. A site could pay a considerable cost to have their ads run exclusively for a set time.
Maybe people wouldn't be quick to use adblockers if sites start going 1st party and handle their own ads manually or failing that, sponsorships. A site could pay a considerable cost to have their ads run exclusively for a set time.