The Wonderful 101

[Gwen]

I'm afriad it doesn't work like that. Us gaming nerds are inclined to look up stuff online and share it among our gamer friends, but the average consumer makes up a much bigger percentage of the market. We are the minority.

We need some REAL tv ads to spread the word around. I have some gamer friends who I sometimes play with. Even though they love video games and consider themselves gamers, they never watch E3, look at game trailers or read game news. Even though they are "hardcore gamers" they are casual about how they buy games. If they hear about it from something, or see it somewhere and it sounds cool, they'll buy it.

And given how people are, I think that applies to the majority of consumers. Ads count. Big time.

Exactly this, and it's the same with music.
You guys forget that we are the minority.