Brutal Legend: this game is kinda sexy in a weird way

[Chutzpar]

I really, really don't like what they're doing with the pre-release. I mean, okay, we don't want any more cheaply made plastic figurines with pre-orders, but giving a shitton of extra content just seems like a dick move to me. Apparently there's extra voice acting + soundfiles, different shaders, and a different in-game guitar in the preorder version
That just seems kinda like penalising people for not pre-ordering :c

Companies have been doing this for a long time just to get the product to sell, and it isn't exactly limited to Pre-orders ether.

When else has this been done?
I don't mean that to sound accusatory, I srsly haven't heard of this much in-game stuff being used as pre-release or an order incentive. :C